It might be the most talked-about ad-medium today, but customers hate it. still, marketers love it. 4Ps B&M explains the hope and dope called direct marketing.
Many years ago, when India had less than 50 million mobile subscribers, the target of 200 million looked like a pipe dream. And yet, we are going to cross 1 billion soon – despite policy paralysis. Expect something similar with the Internet when India could actually have more than 500 million active Internet users. India may not get a Walmart revolution; but an e-Mart revolution is inevitable.