It might be the most talked-about ad-medium today, but customers hate it. still, marketers love it. 4Ps B&M explains the hope and dope called direct marketing.
So far, the July 2008 acquisition of Countrywide Financial has brought to Bank of America’s table, $197 billion in lawsuits. The bank is in a mess and there appears no relief to the state that the beleaguered entity is in at present. There is one quick-fix solution though – a spin-off!
Many years ago, when India had less than 50 million mobile subscribers, the target of 200 million looked like a pipe dream. And yet, we are going to cross 1 billion soon – despite policy paralysis. Expect something similar with the Internet when India could actually have more than 500 million active Internet users. India may not get a Walmart revolution; but an e-Mart revolution is inevitable.